Profile
My path into the spirits industry is grounded in formal training on both sides of the business. I hold a Master's in Tequila Production Processes from Universidad Autónoma de Guadalajara, one of the few graduate programs in the world dedicated entirely to the science and business of tequila, where I built specialized knowledge across microbiology, fermentation, distillation, aging, sensory analysis, supply chains, and international distribution.
Before that, I earned a B.A. in Global Studies with a minor in Business from Gettysburg College, studying economics, finance, marketing, and cultural analysis, with additional coursework completed in Florence through Syracuse University.
That foundation set me up to be useful in practical settings. Across my career I have led small teams and taken on the kind of functional work that actually moves things: cutting costs, tightening workflows, and cleaning up operations that had outgrown their systems. I find the inefficiency before it finds the bottom line.
As the founder of Serrat Spirits Consulting, I specialize in market entry strategy, distributor relations, and brand development for emerging craft and artisanal agave spirits across U.S. and international markets. On the analytical side, I serve as a project consultant at Blackfïsk, conducting financial and operational due diligence on tequila industry investments.
Lately my focus has shifted toward what comes next. I have been leaning hard into AI-assisted analysis and research, using it to accelerate the kind of work that used to take weeks: breaking down competitive markets, identifying structural trends, and building models that forecast where things are headed.
My current research examines how production scale, brand ownership, geographic concentration, and distribution access create competitive asymmetries between multinational firms and independent producers in the global tequila market. That work lives inside an ARIMAX(1,1,3) model forecasting agave prices and production demand through 2034, alongside end-to-end distillery operational models projecting capacity and equipment scaling across 10-year horizons.
On the technical side, I work in Python and R for forecasting and modeling, use Power BI and Excel for operational and financial analysis, and apply web scraping to competitive intelligence and market research. I am a native English speaker, fluent in Spanish, conversational in French, and have a working knowledge of Italian.
I am always interested in connecting with producers, importers, investors, and brand builders who are serious about the craft spirits space.